FEATURE - Launched! sustainable bags label Hello Weekend

FEATURE - Launched! sustainable bags label Hello Weekend

Article summarised from St George and Sutherland Shire Leader. View the full article here. Image: John Veage

From mum life to bagging in a business, two Sutherland Shire cousins have combined their skills to form a fashionable venture with a sustainable purpose.

Hello Weekend is the label launched this year by Sally Groat and Rebecca (Bec) Heaydon, who have spent more than three years perfecting what they describe as the "best beach bag" made from recycled plastic bottles.

The two mums-turned-style-entrepreneurs linked their skills in the venture. The creative force behind the brand, Mrs Heaydon, 35, of Engadine, has worked as a graphic designer for the past 15 years while raising two children. She says consumers want more than just something that looks good.

"I think our message really resonates with people who want to feel good about the products they purchase," she said.

"At the heart of Hello Weekend is the sustainability impact of the business. Creating products that don't add to the global pollution and trash problem floating amongst our waterways and choking our wildlife."

"Everything from the mailing satchel and packaging, printed cards and of course the product itself are made in an eco-friendly manner," Mrs Heaydon said.

Sally and Bec holding colourful hello weekend bag designs
L-R Sally and Bec co-founders Hello Weekend

Co-founder, Mrs Groat, 47, of Caringbah, also a mum of two who previously owned a popular patisserie at Gymea, and taps into her acquired business skills.

But perhaps the best knowledge they share is that a mum can "never have enough bags".

"...Or bags big enough to hold everything you need," Mrs Groat said.

"These bags are made from recycled bottles and they can also be recycled once you don't need them anymore. With the ban on lightweight plastic bags since June, it's the perfect time to think about what other bag options are around."

 Their range has also turned heads in the fashion influencer scene. Former Australian magazine editor Mia Freedman promoted the bags on her social media channels, which led to a flurry of 'likes' and orders.

The ladies plan to expand the line to include grocery bags.

The bags are available online but are also stocked overseas and in 12 stores across Australia, including at the shire's Coral Coast Living, Honua Collective, Distraction and Nourish Organic.